As most economies around the world slowly recovers from the massive effects of the recent recession one segment in particular gained a lot from the recession and that is the home based business segment. The recession saw lots and lots of jobs losses and many people going bankrupt. Many people who lost jobs started looking for alternative ways to earn money and home based business provided them that alternative.The concept being your own boss has always fascinated many people and the recession provided them the perfect opportunity to try it out as they had ample time after losing their jobs. If one wants to start a home based business then first of all they must find a company that will provide them with the products. Now the process of selecting an appropriate company must be undertaken with great care as it will be one of the most if not the most important factor that will determine the success of the business venture.Also people might find it difficult to choose a company because now there are lots of companies and products in this segment due to the popularity this segment gained during the recession period. The number of people getting involved in home based business is just amazing and it is expected that this number will keep on growing, now that many people have tasted success. The internet has also played an important role in helping people in this segment with their businesses. This is due to the fact that most of the products that people are marketing through home based businesses are easily accessible thorough internet. The people who have started their ventures have also realized that this kind of business has lots of advantages apart from providing good money like they can work anytime they want. The amount that needs to be invested is less when compared to other businesses. Also they can be with their family while they work making them and their family happy. But there is one fear that this segment will ultimately get saturated as the number of people joining is huge. But many say that survival of the fittest exists in every sector so this is no different.